12/17/13: Branding Isn’t New


When I was in high school in mid-1970, the first brand name I can remember that became popular with kids my age was Calvin Klein. That company ran a phenomenal advertising campaign using a sexy model who romanced the camera as she proclaimed, “Nothing can come between me and my Calvins.” Very soon, the more well-to-do students could be seen walking around campus sporting their skin-tight new jeans with the Calvin Klein logo on the pockets.

Free company advertisement has blown up since then. We help the companies daily by not only wearing the designers’ names on our pants pockets, but we sport logos on our purses, shoes, luggage, hats, appliances, coffee cups, and cars. The more exclusive the name, the larger the price tag, and the trendier we appear. Sometimes, in an effort to justify how much we’ve spent, we could even find ourselves in debates over which brand is better.

Unfortunately, this isn’t a new problem. The very first issue Paul dealt with in his first letter to the church at Corinth was an argument about branding. He says to them, “For it has been declared to me concerning you, my brethren, by those of Chloe’s household, that there are contentions among you. Now I say this, that each of you says, “I am of Paul,” or “I am of Apollos,” or “I am of Cephas,” or “I am of Christ” (1 Corinthians 1:11-12).

How easy it is to transfer our worldly craving for the cutest purse or best luxury car into a warped, pseudo-spiritual quest for just the right church to attend. Our thirst for the things of God should not be caught up in the personality of the preacher, but in the truthfulness of his teachings. Are you following the brand of a ministry that has been brainstormed in a boardroom full of the leader’s image consultants, or have you hitched your wagon to the train of a true man of God who has hitched his to the Cross?

Remember two things:

  • Nor is there salvation in any other, for there is no other name under heaven given among men by which we must be saved. Acts 4:12 (NKJ)
  • So then, just as you received Christ Jesus as Lord, continue to live in him, rooted and built up in him, strengthened in the faith as you were taught, and overflowing with thankfulness. Col 2:6-7 (NIV)

If the brand is the Cross, the personality being followed is Jesus, and the message being preached is the Gospel, you’re behind the right name.


©2013 Sharon Norris Elliott. Feel free to forward this devotion in its entirety, including this copyright line. Leave comments, ask questions, read past devotions, or subscribe to receive these devotions daily in your e-mail at www.sanewriter.wordpress.com. Also, periodically check in at www.LifeThatMatters.net to see what’s going on in the ministry.

Pick up a copy of Sharon’s newest release,

Boomerangs to Arrows: A Godly Guide for Launching Young Adult Children

available from Judson Press (http://www.judsonpress.com/product.cfm?product_id=17387),

 at bookstores, and on all major online book buying sites.

Video link: http://www.youtube.com/watch?v=f2JH_gbinMk

Also still available:

Power Suit: The Armor of God Fit for the Feminine Frame

from New Hope Publishers (http://www.newhopedigital.com/2010/08/power-suit/)

~ by sanewriter on December 17, 2013.

2 Responses to “12/17/13: Branding Isn’t New”

  1. Beautifully written, Sharon! It is Christ and the Gospel – not the preacher or the program. Jesus said, “I am the way, the truth, and the life. No one comes to the father except through me.” John 14:6

  2. Thank you very much. You are a blessing.

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